24rd May 2017 - London

The SEO Social – Control, Choices & Change

Control, Choices & Change

Event Sponsors

Welcome back to The SEO Social.

On the 24th May we are back at Club Workspace on London’s Southbank, bringing you another awesome event.


Hannah Thorpe – White.net
Jono Alderson – Distilled
Charlie Williams – Screaming Frog



PLEASE BUY A TICKET FOR THIS EVENT. TICKETS ARE AVAILABLE FROM: https://www.eventbrite.ca/e/the-seo-social-control-choices-change-tickets-34542777377

To attend our events, we require you to buy an advanced ticket – Please make sure you purchase a ticket to secure your place! Price includes entry to the event, free drinks (Beers, Wines, Soft Drinks) and Pizza. Important lease note – tickets are NON-REFUNDABLE, please do not purchase a ticket if you are unable to come as we have limited seating and have to purchase the correct amount of food and drink.



We are revolutionising the way SEO and Paid-Search professionals network here in the UK. Through a mix of conferences and workshops, we will be meeting with some of the most experienced SEO leaders in the industry, to explore the strategies, techniques and tactics they use to propel their client’s websites up to the top of search-engines and to ensure return on their client’s investments. Each event will explore different themes and perspectives, helping to improve our collective knowledge of the industry through interesting topics and engaging debate.



Launched in 2003, White Label Dating is a multi-award winning platform for brands and individuals to launch their own fully-branded online dating sites. Powering over 25,000 sites across all major English-speaking territories, we provide the dating software, payment processing, customer support, hosting infrastructure and much more. You just focus on driving traffic to your site.

With over 14 years’ experience, we work with online entrepreneurs, affiliates, and some of the world’s leading media brands like Bauer Media, The Independent and Global Radio to provide quality online dating services to over 55 million members worldwide.



Wednesday 24th May 2017 @ Club Workspace Southbank

Welcome to The SEO Social, the place to learn about search and network with your peers over some beers. 😉

We are back again, with another great evening of talks for you! This time around, we’ll be tackling the rapidly developing landscape of the Digital Marketing industry. We’ll be talking with Jono and Hannah about the role of new technology and how it affects our consumer behaviours, as well as discussing the fast-moving trends of the SEO industry and sharing tips around how to know what trend is actually here to stay!

After our interval (and the all-important pizza!), we will be furthering this theme; speaking with Charlie of Screaming Frog. Through his work with e-commerce clients, Charlie will be sharing the importance of Keywords and audience research today, and will be providing an insight into some of the many tools available to us.

This will be a really insightful event, intimate enough that you can discuss the themes directly with the speakers in our panel discussion. With space for up to 70, tickets are going to go quickly for this one! We would like to invite you straight from work for 6.30pm, to unwind with your peers over some drinks and pizza at Club Workspace’s base on Southbank (near the OXO Tower). We will be networking from 6.30pm and guest talks will begin around 7.00pm. You’re in for some excellent case studies and thought-provoking insights, so please book now to avoid disappointment.

Hiring managers are welcome and if you are interested in hosting or sponsoring an event (and would like to get a taste of what we do), please get in touch with Myles McMorrow and we can hold you a ticket!

Tweet the event @TheSEOSocial and let’s get the ball rolling! We look forward to seeing you soon!!!



6.30pm – 7pm – Doors Open – Networking, Drinks + Pizza
7pm – 7.10pm – Taking seats
7.10pm SHARP – 9.30pm – Guest Speaker’s presentations & Q&A (with Interval)
9.30-10.00pm – Final networking & Drinks
Doors close @ 10pm (everyone goes home)



Jono Alderson, Principle Consultant – Distilled
The Experience Age Has Arrived – Digital Marketing In A New Era

Consumer behaviour is changing. Emerging and converging technologies, new platforms, and shifting economies are changing how we research, consume and spend. The way in which you think about markets, websites, purchase funnels and business needs to change, too, otherwise you risk being left behind. From driverless cars and 3D printing, to personal assistants and machine learning, attendance is a must for those who wish to arm themselves for the next revolution.

Jono has over a decade of blended experience in digital marketing, with expertise in SEO, analytics, brand strategy, campaign strategy, lead generation, eCRM automation, conversation rate optimisation and web development – from defining the ‘big picture’ and strategic direction, right down to getting his hands dirty in the nitty-gritty technical detail.
He’s worked with agencies, startups, household brands and FTSE 100 companies to define, support and deliver successful SEO, content, analytics and brand strategies at an international level.

Additionally, he’s a well-respected international speaker & presenter, trainer, and workshop leader on topics ranging from the future of digital marketing, to hardcore website performance optimisation.

Hannah Thorpe, Director – White.net
Optimising for Tomorrow, Today

How do you decide what to do next when the world of digital is constantly changing? When it comes to assigning your time and budget, you’re faced with the challenge of a finite resource yet infinite choices. It’s frustrating to spend your time on the latest marketing trend for it to disappear overnight and be replaced by the next big thing. Instead, I propose that we focus on testing each new SEO craze against clear criteria to determine if it’s here for good or a passing fad, and then assign our time accordingly. It’s all about taking back control over our ever-changing ecosystem.

Hannah Thorpe is Head of SEO at White.net, an integrated digital marketing agency. She works with clients to produce multi-platform campaigns through every stage from ideation through to completion.

Hannah’s role covers everything from leading complex technical strategies, to creating innovative content campaigns and harnessing data to drive results


Charlie Williams, SEO Manager – Screaming Frog
Shopping For Keywords: Topic Research for E-Commerce Sites

For commercial websites, the race is on for brands to become publishers, and retailers to show-off their expert, or E-A-T, content credentials.

Keyword research is fundamental for most SEO campaigns, but for e-commerce sites it is the difference between seeing plenty of footfall or being stuck in a quiet backstreet.

Fortunately, we have more keyword and audience research tools than ever before. And in this talk, we’ll look at some of the best options to find content topics across the entire purchase cycle. With tips on finding how your audience talks about your product, and the problems they search for help with, this talk aims to expand your site’s reach, and fast
Charlie is part of the team at Screaming Frog, the agency famous for the SEO Spider and Log File Analyser and has worked just about every kind of job in SEO.

As a consultant and regular industry speaker, Charlie loves to share ideas on his specialities of content strategy, creative campaigns, technical SEO & keyword research. You’ll find him talking content, UX, SEO & food on Twitter, or cooking something up in the kitchen!

Date & Time:

24th May
6.30pm - 10.00pm


Club Worskapce
1-2 Hatfields


£5.80 – £8.92