28th November 2017 - London

HumAIn Design: Keeping humans at the center of AI design

Head to The Trampery to discuss how we design for our interactions with AI

Event Sponsors

HumAIn Design: Keeping humans at the center of AI design

Welcome back to The UX Crunch, where we will be discussing the rapidly developing world of AI. How do we design for our interactions with this new technology?

We’ll be joined by:

  • Becky Priebe – Director of Human Experience @ RealWear (Additional Breakout session too – register below – Limited numbers, so first come first served!)
  • Alex Bone – Co-Founder and Creative Director @ Mettle Studios
  • Ben Scott-Robinson – Founder @ The Small Robot Company
  • (DISCUSSION FACILITATOR) – Daniel Harvey – Product Design Head @ The Dots



To attend our events, we require you to buy an advanced ticket – Please make sure you purchased a ticket to secure your place! Price includes entry to the event, plus drinks (Beers, Wines, Soft Drinks) and food!!

Important lease note – tickets are NON-REFUNDABLE, please do not purchase a ticket if you are unable to come as we have limited seating and have to purchase the correct amount of food and drink.



We are revolutionising the way in which Digital Creatives network and improve their knowledge of the field. We host bi-monthly event’s in collaboration with leading companies in the UK, showcasing case studies and knowledge. Each event is totally different and collaboration is the key to our success. We are always looking for new partners, so please get in touch for more information on how to get involved.

After listening to your feedback and comments we are trying to increase the quality of content, so both Senior and Junior professionals will learn something new at each event. We are continuously trying to improve and evolve our event, so please help by completing our feedback form after.

Our tickets always sell out within day’s and with over six thousand people now subscribed to our events on meetup.com and to our mailing lists, so keep up the good work guys 🙂



RED Academy:

Red are a leading digital media, design, marketing and technology school, with campuses in London, Vancouver and Toronto. They are tackling the digital skills gap here in London, to get the next generation of UX designers work ready.

All of RED’s courses are caught by experienced industry professionals and their students learn while working on real client projects and building a real world portfolios. Designed by the tech industry, for the tech industry, RED helps students make an impact and design the future they desire. If you’re looking to launch your career in User Experience Design RED have the knowledge, skills, expertise and network to get you where you want to be.

To find out more book a free career coaching session with RED and find out what they could do for you!

Cheryl Allebrand:

Human-Computer Interaction Design M.Sc. student attending City University of London, Cheryl dreams of moving people off of screens while connecting us with our environments in meaningful ways. Passionate about helping to realise the promise of IoT, earlier this year she decided to shift from her work with 5G connectivity at Ericsson to helping to create connections through IoT.

Cheryl has helped consult on the organisation and design of this conference.



Tuesday 28th November 2017 @ The Trampery, 239 Old Street, London, EC1V 9EY

Come along to The UX Crunch at the end of the month, for an awesome discussion around the development of AI. As Don Norman stated and Becky Priebe will allude to in her talk, “It is the duty of machines and those who design them to understand people…”

In this event we will discuss how some of the leaders in this space are approaching design for AI. How do we develop meaningful interfaces, which permit us as humans to better interact with machines and their ‘personalities’? How do we keep human problems at the heart of AI Design? Also, how much further does AI and machine learning have to come?

We will be joined by three awesome designers, who are tackling these problems head on and working on the cutting edge of experience design for AI. We have an amazing discussion panel lined up too, so this event will be an awesome opportunity to explore the future of this budding industry!

We also have an optional, short (but awesome) 25 minute breakout session during the interval, organised for up to 25 of our attendees. Grab a slice of pizza and join Becky Priebe, to discuss ‘Empathy in AI Design: Towards Protopia’. To join this session, you will need to register (for free) additionally, by following this link:


With space for up to 250, we would like to invite you straight from work. We will be networking from 6.30pm and talks will begin around 7.00pm, with food and drinks to boot. You are in for some excellent case studies and design predictions, jam packed with thought-provoking insights, so please book now to avoid disappointment.

Hiring managers are welcome, and if you are interested in hosting or sponsoring an event with us (and would like to get a taste of what we do), please get in touch with Myles McMorrow and we can hold you a ticket!

Tweet the event @TheUXCrunch and let’s get the ball rolling! We look forward to seeing you soon!!!



6.30 – 7.00: Drinks and Networking
7.00 – 8.00: Intro and Talks 1 & 2
8.00 – 8.30: Refreshments, Pizza & Optional Breakout Session
8.30 – 9.30: Talk 3 and Q&A
9.30 – 10.00: Drinks and Networking



Becky Priebe – Director of Human Experience @ RealWear


How should we as designers work together with AI and/or how we should design interfaces so that people can best work together with AI?

“It is the duty of machines and those who design them to understand people. It is not our duty to understand the arbitrary, meaningless dictates of machines.” – Don Norman ‘The Design of Everyday Things’

With artificial intelligence and the internet of things, we now have the capability to design experiences like never before in human history. Using empathetic design approaches we can create a world of intelligent environments that give us human-centric, adaptable information and control – making each and every individual’s life more enjoyable and productive no matter what we choose to do with our time – work, play, live.

Becky has 15+ years of experience in technology design and education working with companies worldwide including Microsoft Xbox Innovation, McLaren Automotive, Deutsche Telecom and a number of technology startups. She has built and run global design teams working on the newest technologies in agile environments. In her current role as Director of Human Experience for RealWear, Inc. she collaborates with product and technology leaders to bring extended reality products to market to support the human experience in the Fourth Industrial Revolution.

Alex Bone – Co-Founder and Creative Director @ Mettle Studios

The positives and false positives of working with AI

AI is smart but its not that smart… yet.

A short account of designing for machine learning projects from the perspective of a design agency. Everything from, keeping human problems at the centre, designing data collection and ensuring user behaviours and expectations are met.

Alex is an award-winning designer with three Masters degrees including Innovation Design Engineering from the Royal College of Art. He has co-founded several startups and in his spare time is volunteer Creative Director for a health tech venture.

Ben Scott-Robinson – Founder @ The Small Robot Company

Three Small Robots and their dream to save the world

Farming has a problem.

It is stuck on the idea that it needs BIG.

Big tractors, big investments, big waste.

I don’t agree. I like small. I think that small can do the job of big, cheaper, more precisely, with greater agility.

And so come and meet Tom, Dick and Harry, and find out about their dream to save the world.

Ben Scott-Robinson is a digital innovator and is currently the founder of The Small Robot Company, a startup crafting three small robots, and nurturing their dream to save the world.

Ben is also the tutor on mobile and social strategy for Google’s Squared Online digital innovator course, running live remote classes for up to 120 people.

As well as this, Ben has founded two agencies, two consultancies, an app start-up and a phone for blind people. He has held the role of Creative Director, Experience Director, Head of Innovation, and Head of Brilliant. Ben has been in the Drum Magazine’s Mobile Top 50 for two years running, #23 in the Digerati Top 100 and won Experience Innovator of the Year.

(DISCUSSION FACILITATOR) – Daniel Harvey – Product Design Head @ The Dots

Daniel designs products that solve problems for people, create opportunities for brands, and drive results for businesses. He held executive roles at R/GA, SapientNitro, and Zone before moving to The Dots, The “LinkedIn for Creatives.” He has won 100+ awards including two Cannes Lions and inclusion in the BIMA 100 in 2014 and 2016. He writes and speaks about design and tech at Fast Company, The Drum, SXSW, and IxDA. Daniel is a passionate advocate for diversity and inclusion in the creative industries and sits on the board for Creative Equals.

Discussion Themes coming soon…

Date & Time:

28th November
6.30pm - 10.00pm


The Trampery
239 Old Street


£11.13 – £38.22