26th September 2017 - London

The UX Crunch – Designing an E-Commerce Experience

Designing an E-Commerce Experience

Event Sponsors

To stay competitive today, companies must have an online platform from which to sell their products. When selling products online however, a new challenge arises.

How do we design for user’s interactions with our products when the customer can’t experience the product first-hand? How do we create an experience which successfully translates our brand-image and engages our audience? How can our design decisions beat the competition and bring customers back time and again?

Come down to Huckletree’s space in Shoreditch on the 26th for some great talks and engaging discussion!


Razel Villanueva – UX/Product Designer @ Graze.com

Michael Zoidis – Ux Manager @ Kurt Geiger & Ana Bernardo – UX Designer @ Kurt Geiger

Avanish Bajaj – Senior Product Manager @ Yieldify

Chris Gibbins – UX & Optimisation Manager @ Biglight – DISCUSSION Facilitator



To attend our events, we require you to buy an advanced ticket – Please make sure you purchased a ticket to secure your place! Price includes entry to the event, plus drinks (Beers, Wines, Soft Drinks) and food!!

Important please note – tickets are NON-REFUNDABLE, please do not purchase a ticket if you are unable to come as we have limited seating and have to purchase the correct amount of food and drink.



Huckletree – Huckletree Shoreditch bridges London’s tech, finance and creative hubs, making it the perfect melting pot for a growing start-up. You can ride straight into the building in the morning, play squash on your lunch break and meet anyone from your next hire to the investor who’ll make it all possible at events most evenings. With flexible office space, hot desks and a wealth of creative breakout areas and meeting rooms, it’s a smart space that breathes innovation. (https://www.huckletree.com/)



We are revolutionising the way in which Digital Creatives network and improve their knowledge of the field. We host regular events in collaboration with leading companies in the UK, to showcase how they approach their design. Each event is totally different and collaboration is the key to our success. We are always looking for new partners, so please get in touch for more information on how to get involved!

After listening to your feedback and comments we are trying to increase the quality of content, so both Senior and Junior professionals will learn something new at each event. We are continuously trying to improve and evolve our event, so please help by completing our feedback form after.

Our tickets always sell out within days, with over thousands of subscribers on meetup.com. Keep up the good work guys 🙂



Tuesday 26th September 2017 @ Huckletree Shoreditch (18 Finsbury Square, London EC2A 1AH)

In 2016, global eCommerce retail sales reached around £1.51 trillion, accounting for 8.7% of total retail spending worldwide.

Today, you would be hard done to find a company whosebrick-and-mortar store isn’t accompanied by an online platform. Competition is fierce in the ever-growing E-Commerce market and with 70% of E-Commerce traffic coming from smartphones, companies must have an omni-cannel approach to their design strategy.

No matter the industry, getting what you need has never been easier!

On the 26th of September, we will be discussing the simple design decisions which promote a personalised e-shopping experience, from a great first impression to buying and receiving a product. We’ll be talking about how we utilise data to inform our design decisions and drive sales for our company, as well as the processes we can implement to deliver a satisfied customer who returns time and again

With space for up to 250, we would like to invite you straight from work for 6.30pm, to unwind with other UX and creative professionals at Huckletree’s amazing space in Shoreditch. We will be networking from 6.30pm and talks will begin at 7.00pm sharp, as we have a lot of talks. With food and drinks to boot, you are in for some excellent insights, so please book now to avoid disappointment.

Hiring managers are welcome, and if you are interested in hosting or sponsoring an event with us (and would like to get a taste of what we do), please get in touch with Myles McMorrow and we can hold you a ticket!

Tweet the event @TheUXCrunch and let’s get the ball rolling! We look forward to seeing you soon!!!



6.30pm – 6.50pm – Doors Open – Networking, Drinks & Food

7.00pm – 9.30pm – Talks & Panel Q&A (with Interval)

9.30 – 10.00pm – Final Networking & Drinks



How graze builds relationships with it’s customers

Razel Villanueva – UX/Product Designer @ Graze

What makes a customer keep coming back to your site? Personalising the experience. How do you make it more personal? By listening to your customers.

This talk will cover how Graze gets their customers to try the products, love the products and buy more of it. Tailoring the service based on the conversations with their customers and listening to their needs.

Razel joined Graze in 2014 and has worked on the end to end design process and strategy for the digital products: subscription, shop and blog. Delivering projects from improving subscription onboarding to re-designing the shop checkout using agile methodologies.

She studied Digital Design in Brunel University. Since then her interests have evolved from solving problems for her own satisfaction into others satisfaction. Thus, stumbling into the world of user experience.

Talk to follow…

Michael Zoidis – UX Manager @ Kurt Geiger & Ana Bernardo – UX Designer @ Kurt Geiger

Talk to follow…

Avanish Bajaj – Senior Product Manager @ Yeildify

Discussion Facilitator

Chris Gibbins – Head of UX & Optimisation @ Biglight

A User Experience, Optimisation & Personalisation specialist with many years of experience helping retailers and other ecommerce businesses continually improve the customer experience, increase conversion rates and revenues. Leading a talented team at Biglight and working with fantastic clients such as Asda George, Aurum, Boden, Eurostar, Furniture Village, Halfords, The North Face, Timberland and Vans.


Final Note


Date & Time:

26th September
6.30pm - 9.30pm


18 Finsbury Square


£11.01 – £15.18