25th July 2017 - Manchester

The UX Crunch North MEETS SAGE

Meet Sage and join our mixed-theme event

Event Sponsors

The UX Crunch MEET Sage

We’re back in Manchester following a great event at the BBC in April and are partnering with Sage, the integrated accounting, payroll and payment system servicing 6.2 million businesses worldwide! As well as some of Sage’s own, we have some great guest speakers along too, including:

  • Lisa Duddington – Co-Founder @ Keep It Usable
  • Stephen Morris – Technical Director @ Greenfly Studios
  • Chris Callaghan – UX & Optimisation Director @ McCann Manchester
  • Bec Evans – Founder @ Prolifiko
  • Haydyn Phillips – Senior Interaction Designer & Researcher @ Sage



To attend our events, we require you to buy an advanced ticket – Please make sure you purchase a ticket to secure your place! Price includes entry to the event, free drinks (Beers, Wines, Soft Drinks) and Pizza.
Important lease note – tickets are NON-REFUNDABLE, please do not purchase a ticket if you are unable to come as we have limited seating and have to purchase the correct amount of food and drink.



Sage – The Sage Group are a British multinational enterprise software company headquartered in Newcastle upon Tyne. They are leading the way in Cloud-based integrated accounting, payroll and payment systems and giving business builders a competitive advantage, making accounting easier than ever before, through next-generation Cloud solutions.

Check them out now!!



We are revolutionising the way in which Experience Designers network and improve their knowledge of the field. We host bi-monthly UX event’s in collaboration with leading companies in the UK showcasing UX case studies and knowledge. Each event is totally different and collaboration is the key to our success. We are always looking for new partners, so please get in touch for more information on how to get involved.

After listening to your feedback and comments we are trying to increase the quality of content, so both Senior and Junior UX professionals will learn something new at each event. We are continuously trying to improve and evolve our event, so please help by completing our feedback form after.

Our tickets always sell out within day’s and with over six thousand people now subscribed to our events on meetup.com and to our mailing lists, we are now the largest monthly UX meetup in Europe!!!



Tuesday 25th July 2017 @ Sage UK (Manchester)

We are back in Manchester again with an awesome event at Sage UK’s Manchester offices. This will be an opportunity to see inside one of the world’s biggest business accounting and payroll services and grow your own UX and Design knowledge with some awesome guest talks at the interstection of design and technology.

We have four excellent talks for you, exploring everything from psychology in UX, usability testing and leading UX through innovation, to crafting an immersive, interactive VR experience and designing for conversational UI.

There will be plenty of time to get involved and ask questions at this event, as well as plenty of networking time (over drinks and food) to discuss your experiences with your peers!

We would like to invite you straight from work for 6.00pm, to unwind with other UX and Creative professionals over some drinks and pizza at Sage’s lovely offices. We will be networking from 6.00pm and our panel discussion will begin around 7.00pm.

Hiring managers are welcome, and if you are interested in hosting or sponsoring an event (and would like to get a taste of what we do), please get in touch with Myles McMorrow and we can hold you a ticket!

Tweet the event @TheUXCrunch and let’s get the ball rolling! We look forward to seeing you soon!!!



6-6:45 – Pizza and Beer

6:45 – 7:00 Welcome and intro

7:00 – 7:20pm – Lisa Duddington: Psychology in UX

7:20 – 7:20 – 7:40pm – Stephen Morris: Exploring a Whole New (VR) World

7:40pm – 8pm – Chris Callaghan: Usability Testing: Going beyond the product

8:pm – 8:15pm – Break

8:15 – 8:35pm – Bec Evans: Leading user experience through innovation

8:35 – 8:55pm – Haydyn Phillips – Intelligent strategy for a conversational future 

8:55 – 9:30pm – Wrap up and post-event mingling



Psychology in UX

Lisa Duddington – Co-Founder @ Keep It Usable

Lisa will present an overview of the importance of understanding Psychology within UX. She’ll share relevant theories and explanations alongside practical examples.

Lisa is the co-founder of Keep It Usable – a multi award-winning UX agency based at Media City. Lisa is fascinated by human behaviour and digital experiences. She has appeared on TV, radio, is an author and mentor for the UXPA. Lisa has been in UX longer than the term has existed and has a Masters in Psychology and Computing, Ergonomics and Human Factors.

In her spare time she mentors UXers, bakes cakes and is a cat cuddler for the RSPCA (yes, really!).

Exploring a Whole New (VR) World

Stephen Morris – Senior Developer @ Greenfly Studios

This talk will start by quickly looking at the current state of VR, it’s origins and it’s predicted future before diving into current interaction models. By the end of this talk, a participant will be aware of current VR best practices and use techniques to craft an immersive interactive VR experience.

Stephen Morris has worked in the games industry for over 12 years exploring digital and physical game design, alternative controllers and interactions. He has worked on interactive experiences for Disney and ThermoFisher and has served as Programme Leader for BA (Hons) Games Design at Futureworks Manchester.

Usability Testing: Going beyond the Product

Chris Callaghan – UX & Optimisation Director @ McCann Manchester

We all know the benefits of usability testing; save time and save money by testing early and testing often. However, what we don’t often hear about are the softer side of things that can accelerate personal development, bring people together, and even drive commercial offerings.

In his talk, Chris will go beyond the product and share some of the ‘non-functional’ benefits of usability testing, benefits that will develop skills, change attitudes, and drive UX maturity.

Chris heads up the UX & Conversion Rate Optimisation team at McCann Manchester and is a key pillar within the wider digital team of channel experts, building and optimising experiences across travel, retail, fashion, gaming and more.

Trained by Jakob Nielsen, Chris was the 3rd person in the UK to become NN/g UX certified and is now satisfying his desire for psychology with accreditation in Persuasion Architecture from HFI.

Chris continues to develop his team at McCann and recently became a UXPA mentor. He is currently looking for opportunities to share his experience with the UX and Optimisation industry through talks, panels and 1-2-1 mentoring.

Leading User Experience Through Innovation

Bec Evans – Start-up Founder @ Prolifiko

Implementing user experience in a traditional business isn’t easy. Especially when the person leading it has no design or technical skills! Head of innovation Bec Evans created an organization-wide UX Community by building on established principles of innovation. Find out how she led a team of experts and champions, who could drive user-led development, and transform ways of working for an international publisher.

This session will describe how the community harnessed innovation techniques including design sprints, labs, prototyping and user research to get rapid results, test new ideas, improve products and services. Bec hopes to inspire you to embrace communities to improve user experience so that your users will return time and time again because they want to – not because they need to.

Bec Evans has just quit her job to build her startup Prolifiko. Previously head of innovation at Emerald Publishing, she led on UX, product development and user research to build and test ideas.

Bec co-founded Prolifiko a productivity coach to help anyone who wants – and needs – to write finish what they start. Think of it as ‘Fitbit for writing’. Prolifiko has helped writers of fiction and non-fiction, students, bloggers and academics achieve their goals and complete their projects. In July 2016, one of its beta users Wyl Menmuir was long listed for the Man Booker Prize for his debut novel, The Many.

Bec writes a monthly column on innovation for The Bookseller, and about habits, productivity, writing and startup culture for several other publications. She was highly commended digital achiever in the Futurebook awards in December 2016. She’s writing a book to demystify innovation and help people make their ideas happen – at work or on a side hustle.

Intelligent Strategy for a Conversational Future 

Haydyn Phillips – Senior Interaction Designer & Researcher @ Sage

Join Haydyn for a practical whirlwind tour of his experience of working with conversational UI aimed at designing and implementing bots in common tools we use daily.

Understand how we can leverage our existing design methods and processes but think differently about bots and conversation as a form of interaction, and finally learn what responsibility we have working with AI tech and conversational UI

Working with complex enterprise level FinTech apps, Haydyn strives to “keep the technology stack” in its place through meaningful strategy, research and interaction design.

More recently he has been sucked into the black hole that is AI & conversational UI. He firmly believes that designers have a responsibility to positively shape and critically evaluate this exciting but powerful technology and design space.

Outside of design, Haydyn grows bonsai trees and tries to keep fit although you probably couldn’t tell…

Date & Time:

18th July
6.00pm - 10.00pm


Sage UK
Exchange Quay
M3 3EA


£11.01 – £50.60